How to Get Verified on Instagram in 2025: Full Guide

How to Get Verified on Instagram in 2025: Full Guide
Peter Cole Peter Cole
Peter Cole Last Update: August 19, 2025

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How to Get Verified on Instagram: Step-by-Step Guide

In today’s digital landscape, having a verified account on Instagram is a significant credibility booster. The blue check badge next to your username signals that your account is authentic and belongs to the user, artist, brand, or organization it represents.

The verification process has evolved since its introduction in 2018, with two types of verification now available: traditional and paid (Meta Verified). Understanding the eligibility requirements and the step-by-step process is crucial for personal brands and businesses seeking to establish their credibility on the platform.

This comprehensive guide will walk you through the process of getting verified on Instagram in 2025, including tips to increase your chances of approval and what to do if your application is rejected.

What Does Instagram Verification Mean in 2025?

The meaning behind Instagram verification in 2025 is multifaceted, involving both credibility and the platform’s efforts to combat impersonation. In essence, verification on Instagram signifies that the platform has vetted an account and confirmed its authenticity.

The Blue Check Badge Explained

The blue check badge is a visual indicator of verification on Instagram. When an account displays this badge, it signifies that Instagram has confirmed the account’s authenticity, setting it apart from potential imposters. The blue check badge is more than just a symbol; it’s an assurance of the account’s credibility.

How Verification Has Evolved Since 2018

Since its introduction in 2018, Instagram verification has undergone significant changes. Initially, verification was reserved for high-profile accounts, such as celebrities and public figures, to protect them from impersonation. However, with the introduction of Meta Verified, a pay-to-play program announced by Mark Zuckerberg, the verification process has become more accessible. Now, any individual can obtain the blue badge for a fee, regardless of their notability.

Year Verification Process Eligibility
2018 Exclusive to high-profile accounts Celebrities, public figures
2025 Meta Verified introduced Any individual, regardless of notability

Despite these changes, the core purpose of verification remains the same: to distinguish authentic accounts from imposters and provide users with confidence in who they follow.

Why Getting Verified on Instagram Matters

In the world of Instagram, verification is key to unlocking trust, security, and visibility for your brand or personal account. Getting verified is more than just a badge; it’s a signal to your audience that you’re authentic and trustworthy.

Establishing Brand Credibility and Trust

A verified Instagram account instantly boosts your brand’s credibility. When people see that blue checkmark, they’re more likely to trust your content and engage with your posts. This is particularly important for businesses, as it helps to establish a strong online presence. By growing your following with trusted services like StillViral, you can buy Instagram followers and buy Instagram likes to rapidly build brand credibility. This jumpstart in visibility helps attract more authentic engagement and social trust.

Protection Against Impersonators

One of the significant benefits of verification is the protection it offers against impersonators. Instagram proactively monitors for fake accounts that mimic verified profiles, helping to safeguard your brand’s identity. This means you can have peace of mind knowing that your account is secure and that your followers are interacting with the real you.

Increased Visibility in Search Results

Verified accounts may also enjoy increased visibility in search results. While Instagram has been inconsistent in its claims about this benefit, having a verified badge can potentially give you an edge when users search for related terms or brands. This increased visibility can be a valuable asset for businesses looking to expand their reach.

Benefits of Verification Description
Establishing Credibility The blue checkmark boosts trust and authenticity
Protection Against Impersonators Instagram monitors and removes fake accounts
Increased Visibility Potential boost in search results

Instagram Verification Eligibility Requirements

Before applying for verification, it’s essential to know the eligibility criteria. Instagram offers two paths to verification: traditional verification and Meta Verified. Understanding these requirements is crucial for a successful application.

Traditional Verification Criteria

To be eligible for traditional verification, your Instagram account must meet specific criteria. First, your account must be within the rules, adhering to Instagram’s Terms of Use and Community Guidelines. It should also be authentic, representing a real person, business, or organization. Additionally, your account needs to be unique, being the only account for that entity, and complete, with a full bio, profile image, and posts. Furthermore, the account must be public and notable, being well-known and featured in news sources. While follower count isn’t an official requirement, having an engaged audience can contribute to notability.

Ensure your profile settings are fully set up, including a visible Instagram handle, profile highlights, and properly formatted profile photo—these elements strengthen your case that you’re a legitimate content creator or small business with a cohesive content strategy.

Meta Verified Eligibility

Meta Verified has different eligibility requirements, focusing on identity verification and subscription payment rather than notability. To be eligible, you must be 18 years or older and have a government-issued ID. Additionally, you’re required to enable two‑factor authentication as a security tool—this provides stronger impersonation protection and signals trustworthiness to the verification team. The process involves verifying your identity through a photo of your ID and a selfie. Once verified, you’ll receive a verified badge on your Instagram account. Meta Verified is available for a monthly subscription fee, offering additional features like increased visibility and support.

How to Get Verified on Instagram Through Traditional Method

The traditional method of getting verified on Instagram involves several steps that, when followed correctly, can increase your chances of obtaining the coveted blue check badge. This process requires careful preparation and attention to detail to ensure your application is successful.

Step 1: Optimize Your Instagram Profile

Before applying for verification, it’s crucial to optimize your Instagram profile to meet Instagram’s requirements for completeness, authenticity, and professionalism. Ensure your profile is public, has a profile picture, bio, and is filled with high-quality content that represents your brand or identity.

Step 2: Navigate to Verification Request

To start the verification process, log into your Instagram account, tap your profile picture, and then tap the Hamburger icon in the upper right corner. Navigate to Settings and Privacy, then to Business Tools and Controls, and finally tap Request Verification.

Step 3: Complete the Verification Application

Fill out the verification application form with the required information, including your name, a document proving your identity, category, country, and a description of your audience. You’ll also need to provide links to news articles or social media accounts that demonstrate public interest in your identity or brand.

Step 4: Submit Required Documentation

As part of the application process, you’ll need to submit documentation that proves your identity and notability. This could include a government-issued ID or official business documents, along with links to reputable sources that mention your brand or identity.

Step 5: Wait for Instagram’s Decision

After submitting your application, wait for Instagram to review your request. This process can take a few days to up to 30 days. Instagram will notify you of their decision through the notifications tab on your account.

Step Description Key Requirements
1 Optimize Profile Public profile, profile picture, bio, high-quality content
2 Navigate to Verification Request Access through Settings and Privacy > Business Tools and Controls
3 Complete Application Name, identity document, category, country, audience description
4 Submit Documentation Government-issued ID, official business documents, reputable source links
5 Wait for Decision Notification through Instagram’s notifications tab

Getting Verified Through Meta Verified Subscription

For those seeking an alternative to the traditional Instagram verification process, Meta Verified offers a subscription-based solution. This service allows users to obtain the coveted blue badge by paying a monthly fee.

What is Meta Verified?

Meta Verified is a subscription service that provides users with a verified badge on Instagram, among other benefits. It’s designed for both individual creators and businesses looking to establish or enhance their credibility on the platform. By subscribing, users not only get the blue verification badge but also gain access to exclusive features such as Instagram stickers for Stories and Reels, enhanced support, and improved account protection.

Step-by-Step Subscription Process

To subscribe to Meta Verified, follow these steps:

1. Ensure you meet the eligibility requirements.

2. Navigate to Meta Verified on your mobile app.

3. Choose the profile you wish to verify.

4. Pay your first subscription fee.

5. Confirm your profile information.

6. Verify your account with a government ID.

Meta Verified Pricing and Benefits

For individual creators, Meta Verified is priced at $14.99/month. Businesses also have access to Meta Verified starting at $14.99/month, with various pricing tiers available. The benefits extend beyond the verification badge to include exclusive Instagram features, enhanced support, and robust account protection. To learn more about Meta Verified and its benefits, visit Meta’s official page.

By understanding Meta Verified’s offerings, you can make an informed decision about whether this subscription service aligns with your needs and enhances your Instagram presence.

6 Proven Tips to Increase Your Chances of Getting Verified

Boosting your chances of getting verified on Instagram involves a combination of optimizing your profile, growing your following organically, and generating press coverage. By implementing these strategies, you can significantly enhance your account’s credibility and notability.

Build a Consistent and Authentic Brand Presence

Also, make sure your profile photo is professional and aligned with your brand across all social media profiles, so users instantly recognize your account and it supports overall cross-platform authenticity. Establishing a consistent and authentic brand presence is crucial for verification. Ensure your profile reflects your brand’s identity through high-quality content and a cohesive aesthetic. This helps in building credibility and making your account more likely to be considered notable.

Grow Your Following Organically

Growing your following organically is vital for increasing your chances of getting verified. Focus on creating engaging content that resonates with your audience. By growing your following with StillViral, you can buy Instagram followers and Instagram likes to instantly boost your brand’s credibility. Their high-quality services help elevate your social proof and attract real engagement.

Generate Press Coverage and Media Mentions

Generating press coverage and media mentions can significantly enhance your notability. When your brand is featured in reputable media outlets, it serves as proof of your account’s credibility, making it more likely to be verified.

Optimize Your Profile for Notability

Optimizing your profile is essential for highlighting your notability and authenticity. Ensure your bio is complete, including relevant keywords and a clear description of your brand. A well-optimized profile makes it easier for Instagram to assess your account’s credibility.

Follow Instagram’s Community Guidelines

Adhering to Instagram’s Community Guidelines is crucial for maintaining a verifiable account. Any violations can lead to disqualification, so ensure your content complies with Instagram’s rules and regulations.

Leverage Strategic Collaborations

Collaborating with other reputable brands or influencers can enhance your credibility and notability. These strategic partnerships can lead to increased visibility and a stronger presence on the platform, making your account more likely to be verified.

What to Do If Your Verification Request Is Rejected

A rejected verification request on Instagram isn’t a failure, but an opportunity to reassess and improve. If your request for verification gets rejected, you can apply again after 30 days.

Understanding Common Rejection Reasons

Instagram may reject verification requests due to insufficient notability, incomplete documentation, or violations of their guidelines. Reviewing these factors can help you identify areas for improvement.

Rejection Reason Action to Take
Insufficient Notability Enhance your profile’s visibility through consistent posting and engagement.
Incomplete Documentation Ensure all required documents are submitted and are valid.
Violations of Guidelines Review Instagram’s community guidelines and adjust your content accordingly.

When and How to Reapply

You can reapply for verification after 30 days. During this time, focus on improving your profile and addressing any issues that may have led to the initial rejection.

Alternative Ways to Build Credibility

If verification remains elusive, you can still build credibility on Instagram by linking your account to your official website, Facebook page, and YouTube channel, and through consistent posting and engagement strategies.

By following these steps, you can enhance your profile’s credibility and visibility, even without verification.

Common Myths About Instagram Verification

Many misconceptions surround Instagram verification, often leading to confusion among users seeking the coveted blue check badge. As we explore these myths, it’s essential to understand the realities behind Instagram’s verification process.

The Follower Count Misconception

One common myth is that having a large follower count is a requirement for verification. While Instagram doesn’t have a minimum follower requirement, having more followers can increase your brand’s notability, making it easier to get verified. Notability is key here, as it often correlates with larger followings.

Buying Verification Badges

Some services claim to sell verification badges, but these are scams. Instagram’s verification process is designed to prevent such shortcuts. Buying verification can lead to account penalties or even bans. It’s crucial to go through Instagram’s official verification process to avoid these risks.

Verification and Algorithm Benefits

There’s a misconception that verified accounts receive preferential treatment from Instagram’s algorithm. While verification can increase visibility, it doesn’t directly impact how the algorithm ranks your content. For more insights on Instagram verification myths, check out this article on busting Instagram verification myths.

Myth Reality
Follower count is the main factor for verification Notability and authenticity matter more than follower count
Buying verification badges is a viable option It’s a scam that can lead to account penalties
Verification guarantees algorithm benefits Verification increases visibility but doesn’t directly impact algorithm ranking

Conclusion

As Instagram continues to grow and evolve, the importance of verification has become increasingly apparent, making it a vital goal for many users on the platform.

In this comprehensive guide, we’ve explored the two main paths to getting verified on Instagram in 2025: the traditional verification method and the Meta Verified subscription service. Both approaches offer unique benefits, including enhanced credibility, protection against impersonation, and potentially increased visibility in search results.

To successfully get verified on Instagram, it’s crucial to optimize your Instagram account and adhere to the platform’s Terms of Use. Maintaining an authentic presence is key, regardless of which verification path you choose. By following the steps outlined in this guide and staying committed to your brand’s authenticity, you can increase your chances of having your account verified.

While verification can significantly boost your online presence, it’s essential to remember that building a strong Instagram account is valuable with or without a blue check. As the platform continues to evolve beyond 2025, staying informed about changes to Instagram’s verification system will be crucial for long-term success.

In conclusion, pursuing verification on Instagram can be a worthwhile endeavor for those looking to establish or enhance their brand’s credibility. By understanding the requirements and benefits of verified Instagram accounts, you can make informed decisions about your online presence and stay ahead in the ever-changing world of social media.

FAQ

What is the purpose of Instagram verification?

Instagram verification is used to establish the authenticity of a profile, confirming that it represents the real person or brand it claims to be, thus building credibility and trust with the audience.

Can I get verified on Instagram if I have a personal profile?

Yes, individuals with a significant public presence, such as celebrities, athletes, or public figures, can get verified on Instagram. However, the verification process is more straightforward for businesses and brands.

Is having a large following a requirement for verification?

While having a substantial and engaged following can be beneficial, it’s not the sole criterion for verification. Instagram considers notability, authenticity, and the profile’s presence in search results.

How long does the Instagram verification process take?

The verification process can take anywhere from a few days to several weeks or even months. The time frame varies depending on the complexity of the application and Instagram’s review process.

Can I buy my way to getting verified on Instagram?

No, Instagram strictly prohibits buying verification badges. The platform has measures in place to detect and prevent such practices, and attempting to buy verification can result in account penalties.

What is Meta Verified, and how does it differ from traditional verification?

Meta Verified is a subscription service that offers verification along with other features like increased visibility and support. It differs from traditional verification in that it’s available to a broader range of users and offers additional benefits.

Will getting verified on Instagram improve my account’s visibility in search results?

Yes, verification can increase your profile’s visibility in search results, as Instagram’s algorithm tends to favor verified accounts when displaying results for notable figures, brands, or businesses.

Can my verification status be revoked?

Yes, Instagram can revoke verification if the account no longer meets the verification criteria, violates community guidelines, or if the account is found to be inauthentic or not notable.

Peter Cole

Written By:

Peter Cole

author & content strategist

Ethan is a digital strategist, writer, and content lead at the Naizop blog, where he covers trends in social growth, brand visibility, and online engagement. He holds a degree in Media & Communications from UCLA and has helped scale dozens of online brands through content-driven SEO and social media strategy.